Delivery & client lead Mason Brown
Marketing operator and AI-tool builder. In most of the rooms where the work gets decided.
Mason leads delivery and client work at The Rabble Group and sits in most of the rooms where the actual decisions get made. He runs marketing end to end and builds the AI tooling that does the work of a larger team.
He spent five years leading marketing for Experts Exchange, a developer community of five million, where he grew a neglected email list to 200,000 subscribers at a 60 percent open rate and led a 71,000-URL SEO overhaul that lifted traffic 135 percent. More recently he built the enterprise buyer-intelligence program at McKesson and shipped the production AI tools that made it run.
He holds an MBA from Lee University. At Rabble he leads the behavioral health engagement, where the standard is content a clinician would put their name on.
Writing by Mason
How long does SEO take to work?
The honest answer is months, not weeks - and here is what is actually happening during the wait, plus the early signs it is working before any traffic shows up.
Read article →The tell in AI-written content isn't the writing
Buyers - and increasingly the AI reading on their behalf - can sense when there's no real judgment behind the content. The fix is not banning the tool. It is where the human goes.
Read article →How law firms get clients beyond referrals (when AI keeps recommending directories)
Referrals still start it, but prospects now check you online and with AI, which keeps naming directories. Here is how law firms actually get and keep clients.
Read article →Why your website speed is costing you patients
A slow website quietly turns away the patients your referrals send you. Here is what the data says about speed and bookings, and why it is one of the cheapest fixes you have.
Read article →Answer engine optimization, honestly: what the data says about getting cited by AI
Your inbox is filling up with AEO pitches. Here is what the June 2026 data actually says about getting cited by AI, from a shop that built the file.
Read article →How to evaluate a marketing agency for your practice
The best agencies treat marketing as one part of a larger system. The real test is whether they can see past the lead, into intake and conversion and lifetime value, or whether their reporting stops at the handoff.
Read article →