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  "publisher": {
    "name": "The Rabble Group",
    "url": "https://rabblegroup.com"
  },
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  "profile": "core",
  "verificationStatus": "self-declared",
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          "targetId": "e_service_sites",
          "targetName": "Fast websites"
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          "text": "Every agency promises the campaign that changes everything. We don't. We do steady, senior work that earns trust and compounds over time - the kind we've spent years building inside businesses like yours. This site is us finally doing it for our own.",
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          "text": "We're small and senior on purpose, a collection of generalists and curious tinkerers who all do a bit of everything. No account-manager layer, no junior writer learning on your budget, no one you'll never meet doing the work behind a logo.",
          "sourceUrl": "https://rabblegroup.com/about",
          "pageTitle": "About",
          "publisher": "The Rabble Group",
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    },
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      "entityId": "e_chad",
      "@type": "Person",
      "name": "Chadwick Savage",
      "description": "Founder of The Rabble Group, with years of in-house and agency-side marketing and operations experience in behavioral health and other high-trust businesses.",
      "sameAs": "https://www.linkedin.com/in/chadwick-savage/",
      "relations": [
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          "text": "Between us, we've spent years inside businesses like these - treatment centers, behavioral health practices, founder-led shops - in-house and on the agency side, doing the marketing and the operations and the actual work. We built systems that brought in patients and earned trust.",
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      "@type": "Methodology",
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      "canonicalLabel": "content engine",
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          "text": "In the other it is a system that produces specific, credible content on a schedule, run by people who check its work and carefully calibrated for your specific business. Same two words, very different things.",
          "sourceUrl": "https://rabblegroup.com/blog/what-a-content-engine-actually-is",
          "pageTitle": "What a content engine actually is (and why it is the opposite of a content mill)",
          "publisher": "The Rabble Group",
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      ]
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      "entityId": "e_aeo",
      "@type": "Concept",
      "name": "Answer engine optimization",
      "description": "The practice of earning citations from AI assistants such as ChatGPT, Claude, Perplexity, and Google's AI answers when people ask them the questions they used to type into a search box.",
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      "maturityStatus": "proposed",
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          "text": "People are starting to ask AI assistants the questions they used to type into Google, and for a fee, someone will get those assistants - ChatGPT, Claude, Perplexity, Google's own AI answers - to cite your site when they respond.",
          "sourceUrl": "https://rabblegroup.com/blog/answer-engine-optimization-what-the-data-says",
          "pageTitle": "Answer engine optimization, honestly: what the data says about getting cited by AI",
          "publisher": "The Rabble Group",
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      "description": "Helping a site show up when someone types a question directly into a search engine. The Rabble Group treats it as depth on the handful of terms that matter rather than chasing head terms.",
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          "text": "The same way they used to sell SEO, which is just helping you show up when someone does type a question directly into Google.",
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          "pageTitle": "Answer engine optimization, honestly: what the data says about getting cited by AI",
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          "text": "Our specialty is less a vertical, more a specific type of customer journey: high-trust, high-consideration, referral-driven. The decisions where the buyer does real homework and trust is what finally closes the deal.",
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          "text": "Healthcare, finance, and law share one buyer: someone who researches hard, leans on a referral, and decides on trust. We market to that.",
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      "name": "Behavioral health marketing",
      "description": "Marketing for behavioral health programs, where the referral is usually a clinical process rather than a name and acquisition runs through discharge handoffs, bed placement, and crisis navigators. The Rabble Group's flagship application of high-trust marketing.",
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          "text": "In this field it is rarely a name passed across a dinner table. It is a process, run by people whose job is to move a patient from one place to the next.",
          "sourceUrl": "https://rabblegroup.com/blog/how-behavioral-health-practices-get-new-patients",
          "pageTitle": "How behavioral health programs actually get new patients",
          "publisher": "The Rabble Group",
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      "entityId": "e_service_seo",
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          "text": "Astro sites that load instantly and score where it counts. Your site is often the first proof a prospect sees - we make it fast, clean, and built to earn the next step.",
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          "chunkId": "c_svc_sites_2",
          "text": "Speed is the part of your marketing that fails silently, and in high-trust work it costs more than most owners think.",
          "sourceUrl": "https://rabblegroup.com/blog/why-your-website-speed-is-costing-you-patients",
          "pageTitle": "Why your website speed is costing you patients",
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          "text": "The referral still matters. It just changed jobs. It used to be the close. Now it is the reason someone starts looking - and what they find when they look is what decides it.",
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}